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Trends and Insight in association withLBB Events
Trends and Insight
Dazed Continues to Dominate Social Over Fashion Seasons
06/08/2026
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06/08/2026
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Dazed’s Fashion TV social report confirmed the brand as the top youth voice in media, with content outperforming rival platforms across TikTok and Instagram
Dazed has cemented its position as the undisputed leader in fashion media on social, driving the SS27/AW26 conversation and outperforming fashion titles across every key metric
This season, Dazed’s Fashion TV social report confirmed the brand as the #1 youth voice in media, with content outperforming rival platforms across TikTok and Instagram
Dazed has generated over 759M views across Dazed and Dazed Fashion IG – with 329M of those views over the last two fashion seasons including 102M views across AW26 alone with fashion traffic increased by 220%
Dazed accumulated 194.4M video views across TikTok and Instagram, outperforming British Vogue (40.8M), Culted (33.2M), GQ (16.4M), Highsnobiety (12.0M), i-D (6.5M), Interview (0.7M), and Outlander(0.7M), combined (110.1M) by nearly 85M views
Dazed surpassed its two largest video rivals, Outpump (94.0M) and NSS Magazine(93.1M), combined (194.4M vs. 187.1M)
Likes
Dazed’s 7.2M likes eclipsed the combined likes of British Vogue (3.43M), GQ(1.39M), i-D(0.58M), Highsnobiety (0.36M), Outlander(0.62M), and Interview (0.33M) (6.7M combined)
Top performing stories on Dazed’s main Instagram included 3…2…1… with Cortis; North West on the front row at Vetements; Saint Laurent FROW Moment; Connor Storrie Interview at Saint Laurent; and Jaafar Jackson at Prada
#1 Youth Brand in Media
Dazed remains the youngest and most influential brand across digital platforms
- Dazed stands at the forefront of youth culture, engaging a majority 63% 18–34 audience across its channels.
- The Dazed Media network now drives +250M monthly social impressions with 18M total social followers across all Dazed Media social channels.
- Main Dazed Instagram accounts reached over 415M users in 2026, year to date.
- Fashion remains one of our top categories on-site, driving +2.2M monthly views to fashion content on Dazed Digital.
- During Fashion Month 2026, fashion traffic increased by 220%, with readers spending 50% higher dwell time during the shows.
- Visitors to Dazed Digital are +149% more likely to visit luxury fashion sites than the average internet user.
TABLE
Source: comScore and Meta.
Unified Team. Unified Vision. A New Era for Dazed Media
Dazed Media continues to invest in world-class creative talent, uniting editors, strategists, and digital producers under one shared vision. By bringing one unified editorial team to fashion weeks to drive storytelling across print, digital, and social, Dazed gives commercial partners an unmatched environment for authentic cultural connection and commercial impact, reaching 138M people worldwide every month
Marios Mystidis, head of fashion, social at Dazed, says, “Dazed has outperformed our competitors on social for more than three seasons running, making us the #1 fashion media brand. Generating over 7.2M likes this season alone, we didn’t just cover Fashion Month, we owned it. Our dedicated coverage authentically captures the raw creativity of the fashion month universe in a way that feels truly accessible, with an energy that can’t be replicated.”
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Trends and Insight in association withLBB Events
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