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After an uproar of social media backlash over what custom messages Coca-Cola permits on its personalized cans, a Fox News Digital investigation into the platform’s moderation rules reveals an inconsistent system
Testing various words and phrases in the 18-character-or-less requirement, the Coke can customization blocks mainstream religious phrases like “Jesus is Lord” and political slogans like “Make America Great,” while permitting left-wing activism, right-wing group names and even terms associated with child exploitation
Religious and faith-based expressions seemed to face strict algorithmic suppression compared to secular or alternative viewpoints. Mainstream affirmations like “Jesus is Lord” and “Allah is Lord” are blocked, while anti-theist and secular phrases like “God is Dead” and “Atheist Pride,” alongside religious greetings like “Shalom” and “Buddha Bless,” are allowed
This message popped up for rejected phrase or words: “The name or phrase you’ve submitted is not permitted. Names and phrases may not be permitted if they belong to a business, organization, celebrity, public figure, school, team or other trademark, are religious or political in nature, or could be considered inappropriate or unsuitable for other reasons.”
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Patriotic or right-leaning slogans like “Make America Great,” along with any specific political leader names and all racial or identity pride phrases (“White Pride,” “Black Pride,” “Black Lives Matter”), are not permitted on personalized Coke cans. However, left-wing political slogans like “Defund the Police” and controversial political groups like the far-right “Proud Boys” are acceptable
A Fox News Digital investigation found free speech discrepancies on Coca-Cola’s custom can tool.
Another political disparity appeared when Fox News Digital found that “Stand with Israel” is allowed, while “Free Palestine” is blocked, highlighting arbitrary geopolitical enforcement
Though benign religious and political terms are flagged, extreme and harmful phrases like “Pedophile Pride” and “MAP Pride” (Minor-Attracted Person) are permitted by the filter, as of Friday afternoon
Additionally, basic text loophole tactics — like adding spaces (“P e d o p h i l e”) or numbers (“Wh1t3 Pr1d3”) — bypassed the system’s security rules
While the online customization tool generates real-time digital previews, Coca-Cola’s site terms state that submitted text may require additional review before an order is physically printed and shipped
“We created the Share A Coke personalization tool for Coca-Cola fans to celebrate with one another and make connections by creating bottles and cans with special names or phrases on them,” a Coca-Cola spokesperson told Fox News Digital.“We are aware of a technical issue affecting the personalization preview tool and are working to address it.”
“While we review and take corrective action, we have disabled the preview feature and paused new personalized product orders after becoming aware that it has been used to generate content previews using restricted terms that do not align with our guidelines,” the spokesperson continued. “All personalization orders are subject to moderation review after submission, and we have safeguards in place to prevent the approval and production of cans and bottles featuring religious, political, trademarked, inappropriate, or otherwise restricted terms and phrases. We will continue to enhance this tool based on consumer feedback.”
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This is not the first time Coca-Cola’s automated customization filters have drawn public scrutiny. Previous iterations of the brand’s online customization engine faced similar criticism in 2021 over inconsistent word blocks regarding political, religious and social movement terms
