The Door has been named agency of record for Palm Tree Crew, expanding its roster of lifestyle and entertainment clients as the brand founded by music producer Kygo and entrepreneur Myles Shear accelerates its growth beyond live events into hospitality, real estate, golf and consumer ventures
Under the partnership, The Door, an integrated marketing agency within Dolphin, will oversee strategic communications, media relations, executive visibility and brand storytelling across Palm Tree Crew’s expanding portfolio of businesses. The appointment positions the agency to support a company that is evolving from an event producer into a diversified lifestyle platform spanning multiple luxury-focused sectors
Palm Tree Crew first gained prominence through its Palm Tree Music Festival series, which has hosted destination events in locations including the Hamptons, Aspen, Lake Tahoe and St. Barths. The company has since broadened its business model by launching Palm Tree Residences Miami, its first branded residential development, and acquiring River Valley Ranch Golf Course near Aspen, moves that reflect its strategy of building a year-round lifestyle ecosystem anchored in entertainment, hospitality and premium experiences.
“Palm Tree Crew has become one of the most exciting lifestyle brands in the world because they’ve built something far bigger than a festival,” said Charlie Dougiello, co-chief executive officer of The Door and chief innovation officer and executive committee member at Dolphin. “They’ve created a cultural platform that seamlessly blends music, hospitality, luxury travel, sports, real estate and consumer experiences. As the brand continues expanding into new categories, we’re excited to help tell that story and further elevate Palm Tree Crew as one of the defining lifestyle companies of this generation.”
The engagement reflects a broader trend in which entertainment brands are extending into adjacent sectors such as hospitality, branded real estate and experiential travel to create diversified revenue streams and deepen consumer engagement. As companies increasingly build interconnected lifestyle ecosystems, strategic communications have become central to maintaining a consistent brand identity across multiple business lines
As agency of record, The Door will support communications across Palm Tree Crew’s growing portfolio, including its music festivals, hospitality initiatives, golf operations, branded residences, strategic partnerships and future lifestyle ventures
Palm Tree Crew describes itself as a multi-vertical lifestyle company focused on live entertainment, hospitality, real estate, venture investing and premium collaborations. Its strategy centers on combining destination events with luxury travel, sports and consumer experiences to build a brand that extends beyond traditional entertainment
The Door is part of Dolphin, a publicly traded entertainment marketing and venture company that combines a portfolio of communications agencies with investments in media, consumer products and cultural ventures. Through agencies including 42West, Shore Fire Media, Elle Communications, Special Projects and The Digital Dept., Dolphin provides marketing services across entertainment, music, sports, hospitality, fashion and consumer brands
The agency appointment strengthens Palm Tree Crew’s marketing infrastructure as it continues expanding into new markets and reinforces The Door’s position in the fast-growing lifestyle branding sector, where companies increasingly seek integrated communications partners capable of supporting multi-industry growth strategies
