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Fashion News
Meet Rasharn Agyemang, the man behind popular fashion page Boring Not Com
STORYSumnima Kandangwa
Aug 6, 2026
Known for its sharp commentary and industry gossip, the Instagram account has been traced to a London-based photographer and stylist who has contributed to Vogue
The Instagram page @boringnotcom has entertained fashion enthusiasts over the past two years with snarky criticisms of high fashion. The account, with around 61,000 followers, predicted Jonathan Anderson’s departure from Loewe in November 2024, several months before the official announcement in March 2025.
Instantly recognisable by its yawning emoji icon and striking neon green grids, Boring Not Com emerged in 2024 as a satirical take on content creator Beka Gvishiani’s popular fashion media account, Style Not Com, which boasts over 550,000 followers on Instagram
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But unlike Gvishiani, who built his audience by bringing high-fashion news to the internet, Boring Not Com has gained traction for sharing unfiltered critiques of fashion shows, designers and the industry at large while remaining completely anonymous – until now
Journalist Lauren Sherman revealed photographer Rasharn Agyemang to be the mastermind behind the popular Instagram page in a recent article for Puck
“In recent months, as the posts have grown increasingly negative in tone, I’ve been asked by many readers and industry insiders to figure out who is truly behind the vitriol. It’s unclear whether Boring Not Com is the work of a single proprietor or a small team, but I quickly traced the account to Rasharn Agyemang,” Sherman wrote
So what do we know about Rasharn Agyemang, who is reportedly behind Boring Not Com? Read on to find out
What are Rasharn Agyemang’s credits?
Rasharn Agyemang is a photographer and creative director. He studied fashion design at the London College of Fashion and co-launched the menswear label Jaiden rVa James in 2007, which showed at London Fashion Week
The label was later put on hold while Agyemang focused on other ventures, including the launch of his magazine Re-bel, with industry titans such as Hedi Slimane and Juergen Teller as contributors. Agyemang eventually sold the magazine
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