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Kylie Jenner went nude for her latest Khy campaign
The 29-year-old took to her fashion brand’s Instagram to share a string of scandalous photos to announce that they are launching their first-ever line of shoes — and Jenner made sure they were the focal point of the snapshots
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Ditching all of her clothes, she kept her long hair down and perfectly positioned in order to protect her assets for the campaign photos
Plugging the upcoming shoe collection, the Keeping Up With the Kardashians star wrote: “I’ve worn @giaborghini for years, so this one felt right 🤍 i got to create my dream footwear for @khy, handmade in italy.”
“I reworked every detail over and over until they felt just right and completely effortless. coming 08.21 to khy.com Something new is coming. This one is soo special. Our very first KHY shoes with @giaborghini drop on 8.21,” she added
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‘Effortlessly Iconic’
Her fans were quick to comment on the revealing photos
One fan said, “How beautiful is she.”
“Beautiful woman,” another wrote
A third gushed, “Effortlessly iconic 🤍✨the whole look is perfection.”
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Kylie Jenner Rebranded Khy This Year
Jenner launched the brand in 2023 and announced an overhaul of the company in 2026
In April of this year, Vogue Businessconfirmed Jenner was “refreshing” the fashion label with a new business model, design language and website
Jenner shared, “The starting point was, what is Khy in a physical place? And there was nothing that came to the top of my head. So we started to think, what are we? What are our colors? And we started from there.”
Kylie Jenner Recently Modeled for Alo
Jenner also recently modeled for the fashion and lifestyle brand ALO’s newest collection, one that is meant to be a celebration of “wellness beyond the spotlight.”
“Some of the most meaningful parts of my life happen when no one’s watching,” Jenner said in a press release for the campaign. “Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them. That’s what I love about this campaign — it reminds us that taking care of yourself starts with making space for the things that are yours alone.”
“Kylie has been part of the ALO community for years and we’ve always admired her distinctive sense of confidence and individuality,” said ALO’s Executive VP of Marketing and Creative, Summer Nacewicz. “What makes this campaign so meaningful is that it reveals a side of Kylie beyond the public image. Together, we wanted to celebrate the everyday moments where wellness begins — the ones that allow us to reconnect with ourselves.”
