Like millions of other “gymmaxxing” Americans, the Trump family is increasingly showing off their athletic pursuits on social media.Instagram scrollers can find a video of Ivanka Trump‘s adventuresome Icelandic vacation, golfer Kai Trump teeing off and Lara Trump working out with members of the U.S. Coast Guard
Ivankarecently shared a video of herself, her husband Jared Kushner and their three children, Arabella, Joseph and Theodore trekking, fly fishing, ice hiking, rolling down hills, swimming and horseback riding in Iceland
The first daughter told WWD. Her mother Ivana, who was a competitive skier — reportedly with the Czechoslovakian junior national team —taught her early on that “moving our bodies is a privilege and agram followers
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“Each of my children plays sports every day, and together we train in jiujitsu, surf, ride horses and golf, among countless other activities. I also lift weights to build strength and practice. Pilates to maintain flexibility,” Ivanka said. Partial to monochromatic combinations of tanks and leggings, she has worn such labels as Lululemon, Beyond Yoga and Nike
Kai, a freshman golfer at the University of Miami who has endorsement deals with TaylorMade, Accelerator Active Energy and other brands, has cashed in on her fitness-focused lifestyle with a signature line of crewneck sweatshirts and other basics. For last fall’s launch, the 19-year-old posted a video of herself chipping golf balls on the White House lawn wearing a $130 sweatshirt from the first collection.
Kai is cashingin on the National Collegiate Athletic Association’s name, image and likeness policy, which allows college athletes to capitalize on themselves
Donald Trump Jr.’s eldest daughter surprised her 3.1 million Instagram followers with a drop of her own collection on Tuesday afternoon
Even if she converts a “very small” number of her followers into customers that could generate $1 million in first-year sales for her label, according to Kent Le, an international fashion business lecturer at the University of East London. While her social content generates immediate traffic and conversion, “perhaps more importantly, it helps establish what the Kai Trump brand represents beyond her name,” he added.The Division I athlete can also talk golf with her mother Vanessa’s partner, Tiger Woods. Her father’s second wife Bettinaappears to have a more lighthearted approach to working out on social media. One post with a photo of her stretching with a gym ball overhead read, “The thing about exercise that I just cannot come to terms with is that you have to keep doing it.”Although First Lady Melania Trump has not been photographed on the courts or in the gym, President Donald Tump has had 128 golf outings, during his second term, according to Trump Golf Track. While his current weight of 238 lbs. is well above the 152 to 199 lb. average for a 6 foot, 3 inch male, other members of his extended family appear committed to fitness.
This month, his second wife Marla Maples posted travel workout tips on Instagram, and her daughter Tiffany Trump has been flaunting her slender physique on social media.
Maples, a former high school basketball player, prefers Pilates, naturing and racquet sports. In an interview Tuesday, she said, “It’s really about doing something that keeps you passionate and motivated. The worst thing in the world is for someone to go to the gym everyday and to say, ‘Ugh, I’ve gotta go to the gym.’ Hopefully, you can mix it up, where you can enjoy the process too. I grew up watching my grandfather garden.”Presidential emphasis on fitness began in earnest with Teddy Roosevelt, according to Daniel Palazzolo, a professor of political science at the University of Richmond. President Dwight D. Eisenhower established the President’s Council on Youth Fitness in 1956, which was later reinvigorated by the 25th president John F. Kennedy, who spelled out the importance of physical fitness in a 1960 Sports Illustrated article entitled, “The Soft American.”While “the degree and type of commitment to fitness/athletics have varied, certainly when it comes to involving the first family,” Palazzolo singled out former First Lady Michelle Obama’s “Let’s Move” public health campaign as a standout.
More recently in May, Donald revived the Presidential Physical Fitness Award to encourage students to get active. During a White House kickoff event, he said, “I work out so much, like about one minute a day, max — if I’m lucky.” Whether the first family’s athletic interests have any impact on the public’s perception of the president has not been measured. Palazzolo suggested it “probably has minimal, if any, effects.”
Ivanka’s sister-in-law Lara, who competes in triathlons, shares workouts on social media — including one that consisted of a one-mile run, 100 pull-ups, 200 push-ups, 300 air squats and another one-mile run — while wearing a weighted vest for most of that circuit
Some of her 2.7 million followers chime in about the Fox News show host. The network periodically plays up her athleticism, as it did recently in a “Fox & Friends” Facebook post with a clip of her on a seven-mile bike ride with fellow TV personality Griff Jenkins, who asked her: “You gonna work out after this?” The 43-year-old mother of two replied, “Of course, I am.”Such cardio-driven imagery is in line with U.S. Secretary of Health Robert F. Kennedy’s “Make America Healthy Again” initiative. As of last year, the adult obesity rate was 37 percent compared to 39.9 percent in 2022, according to National Health snd Well-being Index.
Amy B. Bass, Manhattanville College professor of studies, offered a wider view. “The Trump women can embody an aspirational culture of female wellness, while the administration they are connected to pursues policies that have generated enormous controversy around issues such as reproductive health, medical research, food safety and vaccination,” she said
“A lot of the coverage of Lara’s intense exercise routine is, ‘Wow, she looks amazing? How does she do that?’” Natalia Mehlman Petrzela, author of “Fit Nation: The Gains and Pains of America’s Exercise Obsession,” said, “For women in the Trump orbit, exercise seems to be another beauty enhancing activity like fillers, liposuction and lots of things that help the female aesthetics.…I don’t want to devalue the athletic health that some of these women exhibit such as Lara pursuing triathlons.”Lara, whose husband is Eric, the president’s younger son, has a signature line of activewear that is sold via the Trump store online. She has shared images of her working out in the leggings, sports bras and crop tops, as well as behind-the-scenes video posts of her with two models from a campaign shoot with her 2.7 million Instagram followers.
A “No Days Off” T-shirt retails for $50, a “MAGA” red top is $85 and “Hero ombre” legging are $98. Asked about Lara having an activewear line, Petrzela said, “Of course, she does. Every member of the Trump family is doing whatever they can to make a buck from this moment of celebrity.”
Americans are expected to spend an estimated $60 billion to support their health, fitness and exercise goals this year, according to a survey that was conducted by the Health & Fitness Association.
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