Fall Travel 2026: Why Shoulder Season Deals Are Shrinking | Vrbo Insights – News and Statistics

Aug 19, 2026

Fall Travel Demand Squeezes Shoulder Season Savings

Fall travel demand is rising, squeezing the traditional shoulder-season savings that travelers have come to expect as The vacation rental platform reports a 17% year-over-year increase in fall travel interest, while average nightly rates after summer are now only 5% below peak summer prices across its top destinations

Fish explained that the shoulder season, typically the period between Labor Day and the holiday travel season, has historically seen significant price drops and thinner crowds. However, summer travel demand is now extending into the fall, reducing the usual bargains

Despite the squeeze, some destinations still offer notable savings. Myrtle Beach, South Carolina, leads with vacation rental rates averaging 34% less than summer prices. One property there drops from as much as $1,300 per night in August to about $600 in October. Other beach markets with discounts include Orange Beach, Alabama (31% savings), Panama City Beach, Florida (24%), Santa Rosa Beach, Florida (16%), and Ocean City, Maryland (12%)

Fish suggested that travelers seeking lower prices might consider swapping destinations or watching for last-minute discounts. Overseas markets also present opportunities, with European vacation rental prices falling an average of about 8% from summer highs during the fall, particularly in Corfu, Crete, Girona, the Azores, and Siena. However, major hubs like London, Paris, Madrid, and Rome tend to keep higher prices

The demand squeeze is also evident in several major U.S. cities, where fall rates are rising in Nashville, Boston, Chicago, and Miami as strong demand continues beyond summer

1. 1. INTRODUCTION

   Making Data-Driven Decisions to Grow Your Business

   1. REPORT DESCRIPTION
   2. RESEARCH METHODOLOGY AND THE AI PLATFORM
   3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
   4. GLOSSARY AND SPECIFIC TERMS

2. 2. EXECUTIVE SUMMARY

   A Quick Overview of Market Performance

   1. KEY FINDINGS
   2. MARKET TRENDS This Chapter is Available Only for the Professional EditionPRO

3. 3. MARKET OVERVIEW

   Understanding the Current State of The Market and its Prospects

   1. MARKET SIZE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
   2. CONSUMPTION BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
   3. MARKET FORECAST TO 2035

4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

   Finding New Products to Diversify Your Business

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   1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
   2. BEST-SELLING PRODUCTS
   3. MOST CONSUMED PRODUCTS
   4. MOST TRADED PRODUCTS
   5. MOST PROFITABLE PRODUCTS FOR EXPORT

5. 5. MOST PROMISING SUPPLYING COUNTRIES

   Choosing the Best Countries to Establish Your Sustainable Supply Chain

   • This Chapter is Available Only for the Professional EditionPRO
   1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
   2. TOP PRODUCING COUNTRIES
   3. TOP EXPORTING COUNTRIES
   4. LOW-COST EXPORTING COUNTRIES

6. 6. MOST PROMISING OVERSEAS MARKETS

   Choosing the Best Countries to Boost Your Export

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   1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
   2. TOP CONSUMING MARKETS
   3. UNSATURATED MARKETS
   4. TOP IMPORTING MARKETS
   5. MOST PROFITABLE MARKETS

7. 7. PRODUCTION

   The Latest Trends and Insights into The Industry

   1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
   2. PRODUCTION BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)

8. 8. IMPORTS

   The Largest Import Supplying Countries

   1. IMPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
   2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
   3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)

9. 9. EXPORTS

   The Largest Destinations for Exports

   1. EXPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
   2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
   3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)

10. 10. PROFILES OF MAJOR PRODUCERS

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11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

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12. LIST OF TABLES

    1. Key Findings In 2025
    2. Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    3. Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
    4. Per Capita Consumption, by Country, 2022–2025
    5. Production, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    6. Imports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    7. Imports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    8. Import Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    9. Exports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    10. Exports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    11. Export Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)

13. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    2. Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
    3. Consumption, by Country, 2025
    4. Market Volume Forecast to 2035
    5. Market Value Forecast to 2035
    6. Market Size and Growth, By Product
    7. Average Per Capita Consumption, By Product
    8. Exports and Growth, By Product
    9. Export Prices and Growth, By Product
    10. Production Volume and Growth
    11. Exports and Growth
    12. Export Prices and Growth
    13. Market Size and Growth
    14. Per Capita Consumption
    15. Imports and Growth
    16. Import Prices
    17. Production, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    18. Production, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    19. Production, by Country, 2025
    20. Production, In Physical Terms, by Country: Historical Data (2012–2025) and Forecast (2026–2035)
    21. Imports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    22. Imports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    23. Imports, In Physical Terms, By Country, 2025
    24. Imports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    25. Imports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    26. Import Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    27. Exports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    28. Exports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    29. Exports, In Physical Terms, By Country, 2025
    30. Exports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    31. Exports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
    32. Export Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)

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