‘Versatile’: Meghan Markle’s plan for lifestyle brand As Ever revealed after UK move with Prince Harry
Meghan Markle’s ambitions for her lifestyle brand As Ever have been revealed as she carves out a future for her business amid her shock relocation to the UK with Prince Harry and their children, Prince Archie and Princess Lilibet
Stamatina NotarasLifestyle Reporter
Meghan Markle’s lifestyle brand As Ever, which she established in the US, will continue despite the family’s shock relocation to the UK
The Duke and Duchess of Sussex are moving back to the UK six years after stepping back as working royals
Despite the life-altering move, Meghan, 45, will continue to manage her lifestyle brand, formerly known as American Riviera Orchard in 2024, before rebranding to As Ever in 2025, from her new home in Britain
As Ever sent out an email on Thursday advertising its Strawberry Spread, following reports the Duchess will continue leading her lifestyle company after the big move
“There is something unmistakably joyful about strawberries in summer,” the email read
“Thoughtfully crafted with beautifully selected fruit, our Strawberry Spread captures the season with each spoonful
“Layer it over warm toast. Spoon it onto yogurt. Swirl it into desserts. Or, add it to a cheeseboard alongside other fresh berries for an easy summer gathering
“Bright and versatile, it is one of our favourite ways to bring a touch of sweetness to the everyday.”
Despite the move, there will be no change to Harry and Meghan’s duties within the royal family, as of now, and they are expected to continue working on their personal businesses
Harry will be able to spend more time with his UK-based charities, including WellChild, which he was previously scheduled to visit in London in September, and Scotty’s Little Soldiers while Meghan will lead As Ever from the couple’s international bases, People reports
As Ever was initially launched to intertwine with Meghan’s lifestyle series on Netflix, With Love, Meghan, which ran for two seasons and saw Meghan cook with fresh seasonal produce featuring As Ever products such as jams, flower sprinkles, and home goods along the way
Netflix cancelled the series in January 2026, deciding not to renew it for a third season due to low viewership
d “lost interest” in the show after it “failed to gain real traction with viewers”
According to Netflix’s engagement report during that time, the festive special With Love, Meghan: Holiday Celebration failed to crack the platform’s top 1,000 most-watched titles, ranking 1,022nd overall
The second season fared even worse, placing 1,224th among Netflix’s most-watched shows between July and December 2025
The failed series, along with a long list of other business flops produced by the couple, is suggested to have played a major part in the couple’s decision to move back to Harry’s home country.Â
Before news broke of the Sussexes’ UK return, they had hoped.Â
The couple’s finances were reportedly dwindling amid countless legal proceedings, their celebrity friendships began to fracture, and King Charles’ deteriorating health left Harry desperate to spend more time with his father
The Sun broke the news on Thursday morning that the Duke and Duchess of Sussex will move back to Britain at the end of this month for “an extended period of time”, six years after stepping back as working members of the royal family
It has been reported that the Sussexes have already found a home in the UK, however its location has not been disclosed
The Sun understands the family’s new accommodation is not a royal property
Charles was reportedly notified of Meghan and Harry’s return on Sunday, and Harry’s brother, Prince William, and Princess Catherine have also been informed about the move, BBC News reports
Read related topics:Meghan MarklePrince HarryPrince Harry Meghan MarkleHarry and MeghanUnited Kingdom
