Beauty
LVMH Sells Patou Back to Cosmetics Magnate Dilesh Mehta
The historic French perfume name, which had been relaunched by LVMH in 2019 as a fashion label geared to younger shoppers, has been acquired by the Mehta family, already shareholders since 2011.
By
- Daniela Morosini
31 July 2026
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About the author
Daniela Morosini
Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles
In This Article
Topics
- Beauty:Fragrance
- Luxury
People
- Guillaume Henry
Organisations
- LVMH Fashion Group
- PATOU
Tags
- Mergers & Acquisitions
- Branding
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