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Foreo is hitting both ends of the beautytech market with its launches, in addition to a foray into wellness
Originally known for its electronic cleansers, the Swedish group is doubling down on LED devices, launching Foreo UFO LED Lighthouse Panel, $59, on Wednesday exclusively at 1,500 CVS stores nationwide. It’s a handheld compact LED device where Frensel lenses concentrate 32 LEDs into a targeted stream of light that reaches up to 2 meters away
On the same day and at the other end of the spectrum, it is debuting Foreo FAQ LED Panel, $499, on its own website, before expanding to other retailers. Featuring extremely powerful light diodes and patented diamond-shaped lenses that amplify and disperse light out across multiple angles, this panel ensures deeper skin penetration.
Filip Sedić, founder and chief executive officer of Foreo, said: “Beauty consumers are more educated than ever, and they don’t think about wellness in silos. They want solutions that fit their lifestyle, whether that’s an accessible LED device, like the UFO LED Lighthouse Panel they can pick up during a trip to CVS or a luxury, clinic-grade treatment that delivers the most advanced technology available at-home, like the FAQLED Panel. Our strategy has evolved to meet those expectations by building a portfolio of brands that serve different consumers, different price points and different retail environments, while remaining rooted in innovation.”
It has also entered the world of supplements with FAQ Pure. The drink contains 85 ingredients to support healthy hair, nails and skin, immunity, blood sugar levels, hydration, digestion, brain health, muscle function, hormonal balance, metabolism, and energy while promoting cellular longevity, according to the brand
“We have already mastered the external signs of aging through our clinical-grade devices, but we wanted more; we wanted to create a complete ecosystem for youth. This is the future of our business: not simply launching products, but building connected beauty and wellness experiences that meet consumers wherever they are in their journey,” said Sedić
