Giovanni Giannoni/WWD
Underscoring that designer debuts still attract heaps of attention, Pierpaolo Piccioli’s first couture show for Balenciaga garnered $21.3 million in media impact value, or MIV
The media voice accounted for 88 percent of the event’s total impact, with celebrity attendees Hudson Williams, Cynthia Evro and Teyana Taylor further amplifying the show’s reach
The French house ranked fourth in Launchmetrics data released Friday, behind Dior with $44.3 million, Chanel with $37.3 million and Schiaparelli with $35.2 million in MIV
Duran Lantink’s couture debut for Jean Paul Gaultier netted $9.4 million in MIV, putting the Paris house at number six in the ranking of “power players.”
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Rounding out the top 10 were Rahul Mishra at number five with $12.3 million euros, Robert Wun at seven with $9 million, Armani Privè at eight with $8.7 million, Manish Malhotra at nine with $8.2 million and Iris Van Herpen at 10 with $6.2 million in MIV
Courtesy of Manish Malhotra
Mumbai-based Malhotra, whose work has become synonymous with Bollywood glamour, was also new to the official couture calendar
Irish designer Michael Stewart made waves with his first couture show for his Standing Ground label, which generated $1.3 million in MIV, thanks mainly to “editorial authority rather than celebrity wattage,” said in its report
The data firm’s proprietary MIV figure tallies the impact of relevant media placements on online, social and print, inclusive of paid, owned and earned mediums.
Actress Heart Evangelista eclipsed all other celebrities with $7.5 million in MIV, ahead of Esha Gupta at $1.7 million and Jennifer Lopez at $1 million
Launchmetrics ranked Jonathan Anderson, creative director of Dior, as the number four influencer by MIV, behind Sofiane Alarcon, Snejana Onopka and Mohtohsoh
Delphine Achard/WWD
Overall, , which ran from July 6 to 9 in the French capital, generated $239.7 million in MIV, with 69 percent of the value stemming from media voices, 13 percent from influencers, 8 percent from celebrities, 8 percent from owned media and 3 percent from partners
Video content represented 47 percent of the week’s total impact, with Instagram remaining in the leading social media platform with $128.8 million in MIV
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