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Tip screen guilt trips have turned American generosity into a surcharge
President of Exit Stage Left Advisors Ted Jenkin joins Fox News Digital to breakdown the increase in tipping costs and surge of tipping screens in restaurants and businesses
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I have no problem tipping. I love tipping for a job well done. It’s part of American culture
However, I do have a problem being manipulated into it
America didn’t just create a tipping culture. We’ve created a guilt culture coupled with technology. Somewhere between the pandemic and the explosion of digital payment screens, saying “thank you” quietly became a financial obligation. What used to be a reward for exceptional service has turned into an expectation for simply completing a transaction
Is there anything more annoying than a takeout employee saying, “The computer just wants to ask you a question?” Guess what, it didn’t ask me how happy I was with the service but instead asked how much I wanted to leave for a tip
A person selects a custom tip amount at Miller’s Ale House in Palm Beach Gardens, Fla.(Lindsey Nicholson/UCG/Universal Images Group)
Today, whether you’re buying a latte, picking up takeout, ordering frozen yogurt or grabbing a sandwich, you’re often confronted with the same three oversized buttons: 20%. 25%. 30%. In one place, I saw four buttons of 18%, 20%, 22% and 25%
Notice what’s missing?
Fifteen percent
Apparently, gratitude now starts at 18% where generosity used to end
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Let’s be clear. This isn’t about hardworking servers, bartenders or delivery drivers. Many depend on tips, and they deserve to be rewarded for outstanding service
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This is about businesses discovering that it’s easier to ask customers to absorb higher labor costs than to honestly raise their prices. And it’s easier to make it difficult for people to instantaneously opt out rather than quickly opt in
Instead of charging what something actually costs, they’ve out
The menu says one thing. The checkout screen says another. That’s not transparency. That’s behavioral marketing
Even worse, tipping has escaped the restaurant and invaded nearly every corner of American life. Coffee shops. Bakeries. Stadium concession stands. Airport kiosks. Food trucks. Self-serve frozen yogurt. Retail counters. Even places where the only interaction is someone handing you the item you already paid for, like the six bagels I picked out and picked up the other day
Is there anything more annoying than a takeout employee saying, “The computer just wants to ask you a question?”
We’re no longer tipping for service. We’re tipping for existence
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And let’s stop pretending those payment screens are neutral. They aren’t. They’re designed to make you hesitate before pressing “No Tip.” If you can find the “No Tip” button to begin with on the screen. The employee is watching. It’s uncomfortable. The next customer is waiting. Nobody wants to feel like the villain over a cup of coffee
Businesses understand human psychology. That’s why those screens don’t ask, “Would you like to leave a tip?”
They ask, “How generous are you?”
There’s another consequence no one talks about. As expected, tips keep climbing, but consumers don’t become more generous. They become more skeptical. They start tipping less enthusiastically, dining out less frequently, or avoiding businesses that constantly make them feel like they’re being shaken down on a street corner
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That’s bad for customers. It’s bad for workers. And it’s bad for the businesses that started the trend
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Here’s a radical idea
If your hamburger costs $24 to sell profitably, charge $24. If your coffee needs to cost $6, put $6 on the menu. Stop advertising one price while hoping social pressure collects another 25% at checkout
Americans have always been generous. We donate billions to charity. We help neighbors after hurricanes. We rally around families facing hardship. We reward people who go above and beyond
But generosity only has value when it’s freely given
The moment it becomes expected, preprogrammed and accompanied by a digital guilt trip, it stops feeling like gratitude and starts feeling like a surcharge
A tip was never supposed to be another tax
Let’s be clear. This isn’t about hardworking servers, bartenders or delivery drivers. Many depend on tips, and they deserve to be rewarded for outstanding service
CLICK HERE FOR MORE FOX NEWS OPINION
It was supposed to be a thank-you
Maybe it’s time America remembered the difference
CLICK HERE TO READ MORE FROM TED JENKIN
