A New Agency Alliance Aims to Leverage the Power of College Sports
The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US.
BOF PROFESSIONALSPORTS
By
- Mike Sykes
12 August 2026
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Despite fashion’s endless stream of sports tie-ups, the industry has yet to do much in the way of capitalising on the marketing power of college athletics. Canopy Talent and The Society Management want to change that
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About the author
Mike Sykes
Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more
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- Sports
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A New Agency Alliance Aims to Leverage the Power of College Sports
The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US
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