Netflix Inc. (NASDAQ: NFLX) is partnering with several leading digital publishers to bring short-form lifestyle and entertainment programming to its streaming platform, expanding the range of content available to subscribers beyond traditional films and television series
Beginning Aug. 3, Netflix will feature videos from publishers including Condé Nast, People and Penske Media on its homepage for subscribers in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand. The programming will include content focused on travel, cooking, fashion and other lifestyle topics
According to The Hollywood Reporter, the agreement includes both licensed archival footage and ongoing series from participating publishers. Initial offerings are expected to include BuzzFeed’s 30 Questions, Architectural Digest’s Walking Tour, and Travel + Leisure’s Travel Unfiltered. Video lengths will range from approximately three minutes to 20 minutes
“Members don’t just want to watch a show or film and move on; they want to keep exploring the stories and personalities they love long after the final credits roll,” John Derderian, Netflix’s vice president of Animation Series and Kids & Family TV, said in a statement
The initiative reflects Netflix’s continued effort to broaden engagement on its platform by incorporating premium publisher content alongside its original programming and licensed entertainment
