Calif. — Kate Farms announces a continued national retail expansion of its High Protein Nutrition Shake (HPNS), including expanded distribution at Walmart and a new launch into CVS. The foundational nutrition brand also unveiled Vanilla, the newest flavor in its growing HPNS lineup, as Kate Farms continues expanding beyond traditional medical nutrition channels to meet broader everyday health needs
Known for its clinically developed nutrition products used in more than 1,500 hospitals and medical settings nationwide, Kate Farms is increasingly reaching a broader group of consumers seeking high-quality nutrition to support evolving health needs—from filling common nutrient gaps to supporting changing eating behaviors driven by the growing use of GLP-1 medications
Since launching in Walmart in Q4 2025, Kate Farms has grown retail distribution for High Protein Nutrition Shake more than sevenfold, with availability expected to reach more than 6,800 Walmart and CVS stores nationwide by August
The expansion comes amid significant growth in both high-protein and plant-based nutrition categories. The global plant-based protein market is projected to reach nearly $35 billion by 2030, while GLP-1 usage continues to rapidly scale across the U.S. as consumers increasingly prioritize protein intake and nutrient density in their daily routines
“Kate Farms was built on the belief that nutrition should meet real health needs with higher standards,” said Tom Beecher, president of Kate Farms. “As more people look for ways to support their health in everyday life, we see an opportunity to bring clinically developed, high-quality nutrition to more people in more places. This expansion reflects the next chapter of our mission: making good nutrition more accessible while staying true to the clinical rigor, ingredient standards, and care that define Kate Farms.”
The new Vanilla flavor joins existing Chocolate and Strawberry offerings and reflects growing consumer demand for more approachable, everyday nutrition options. Developed through more than 800 flavor iterations and 611 taste tests, Vanilla was designed to deliver a creamy, balanced taste profile without the chalky aftertaste often associated with high-protein beverages
Kate Farms High Protein Nutrition Shake Vanilla is now available in Walmart stores nationwide, on Walmart.com, and on KateFarms.com. With the expanded Walmart footprint and recent CVS launch, High Protein Nutrition Shake is expected to be available in more than 6,800 Walmart and CVS stores nationwide by August 2026
