Browsing: Rush

The Wellness Gold Rush Is Over. Now Brands Have to Prove They Actually Work

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Remember the wellness “gold rush” era, when a trendy new online supplement brand launched every day and every product from tech to dog shampoo boasted surface-level wellness features? That’s officially dead, replaced by an era of clinical maturity, measurement, and true integration. Most studies show that evidence is key, with brands needing more than an…