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Can tech brand merch shift how people feel about AI?

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Unless you have a passionate opinion about your preferred artificial intelligence model, it’s likely the clothes that multi-billion dollar companies like OpenAI, Perplexity, Anthropic and Cohere are suddenly churning out aren’t meant for you. You likely aren’t going to be wearing Perplexity’s padded ecru jacket with a corduroy collar and a “Curious” fabric tag ($135)…