Browsing: denim

Z Supply is making one of its biggest category expansions yet. The Costa Mesa, Calif.-based women’s lifestyle brand launched its first denim collection Wednesday, marking the latest step in its transformation from a knitwear label into a head-to-toe wardrobe brand—a move Mandy Fry, Z Supply president and co-owner, says has been years in the making

Hailey Bieber has become somewhat synonymous with denim. After all, there isn’t a silhouette or wash the model and beauty founder hasn’t worn over the years, particularly during her off-duty street style outings. The same can be said for Gap, which has been a hallmark for jeans since it was founded in 1969. So, it…