The Controversial New Wellness Capital of the US
South Florida has long been a destination for plastic surgery, but has more recently become a hub for beauty founders and a clandestine birthplace for new policies shaping national health.
BOF PROFESSIONALBEAUTY
By
- Faran Krentcil
13 August 2026
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Further Reading
Inside Susan Yara’s Second Act
The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty
Why Fashion Is Obsessed With Palm Beach
The South Florida resort town has always been an enclave for the wealthy, but recent developments have bolstered its reputation as a fashion destination
Can SPF Brands Turn Gen Z Off Tanning?
A coalition of sunscreen brands is pushing back against social media’s “tanmaxxing” obsession, raising questions about whether the industry’s sun-safe messaging has lost its way
About the author
Faran Krentcil
Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty
In This Article
Topics
- Beauty:Wellness
- Beauty:Skin Care
- Beauty:Body Care
Location
- Miami, Florida
Tags
- Entertainment
- Sport
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