Arigato Travel, Japan’s leading culinary and cultural tourism company, is proud to announce its continued collaboration with the Suruga region for 2026-2027, building on several years of already successful storytelling and destination promotion to introduce more travelers to one of Japan’s most rewarding hidden gems
Located in Shizuoka Prefecture and home to some of the most stunning views of Mount Fuji, Suruga offers a refreshing alternative to Japan’s over-traveled Golden Route. Known for its rich and storied tea heritage, delicious fresh seafood, strong artisan culture, breathtaking landscapes, and relaxed pace of life, the region is increasingly appealing to visitors seeking a more meaningful experience in Japan
Through this renewed collaboration, Arigato Travel will continue showcasing Suruga’s food culture, tea heritage, natural beauty, and local traditions to international audiences, encouraging more travelers to discover the region beyond Japan’s traditional tourist routes. From slow travel and wellness escapes to culinary adventures, cultural immersion, and romantic getaways, Suruga offers experiences suited to a wide range of modern travelers
Whether enjoyed as a dedicated destination or as an extension of a broader Japan itinerary, Suruga offers visitors the opportunity to connect with local communities, discover lesser-known traditions, and experience a side of Japan largely untouched by tourism
Travelers can begin exploring the region and planning their journey here: https://arigatotravel.com/special-tours/suruga-multiday-itinerary
For those looking for a personalized experience, Arigato Travel’s Tailored Travel team can also create custom itineraries featuring Suruga’s food, culture, nature, and hidden gems. For inquiries or custom travel requests, please contact [email protected]
