Expedia Group today announced that it has acquired Layla, an AI-native trip planning and booking platform that helps travelers discover destinations, create personalized itineraries, and plan complete trips through a conversational travel agent
Layla has built one of the most innovative AI trip planning experiences, helping travelers move seamlessly from inspiration to itinerary creation across flights, accommodations, activities, dining, and transportation
The acquisition accelerates Expedia Group’s AI strategy by combining Layla’s advanced planning and personalization capabilities with Expedia Group’s global supply, first-party traveler insights, marketplace scale, and booking technology. It builds on Expedia Group’s broader approach to AI innovation, which includes incorporating AI across its core traveler experiences, partnering with leading AI platforms, and exploring new AI-native experiences like Layla. Together, the companies will create richer, more personalized travel experiences that help travelers move effortlessly from inspiration and discovery to booking.
“Layla has built an exceptional AI-powered travel planning experience that aligns perfectly with our vision for the future of travel,” said Shilpa Ranganathan, Chief Product Officer, Expedia Group. “We know that our travelers desire personalized and complete experiences, and AI is making that possible in entirely new ways. By combining Layla’s innovation with Expedia Group’s trusted marketplace, world-class supply, and technology platform, we can accelerate our ability to deliver the next generation of travel planning and booking.”
“When Sardar Bali and I founded Layla in 2023, our goal was to make travel planning as easy as having a conversation,” said Saad Saeed, Layla co-founder and CEO. “I’m incredibly grateful to our amazing team, who have worked tirelessly to bring us to this point. Joining Expedia Group gives us the scale, supply, and resources to bring that vision to millions more travelers around the world. Together, we have an incredible opportunity to redefine how people discover, plan, and book travel.”
