Trump Media to sell early access to key social posts
3 hours ago
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Trump Media & Technology Group, which owns Truth Social, is launching a paid service to give Wall Street firms high-speed access to its most influential posts
Launching on 1 August, instant updates will be delivered from key accounts, it said. US President Donald Trump currently has the most followers on the platform
The company behind the app hopes it will create a steady new
It is likely to be aimed at financial traders who want to see market-moving news fast. Trump’s social media posts often cause sudden swings in global markets, especially when he writes about trade and tariffs. For firms, a delay of even seconds can be costly
Until now, banks and traders had to monitor the app manually. The new system will send posts directly to paying clients
“Markets already move on Truth Social posts”, said Kevin McGurn, the interim boss of Trump Media, adding that the service will create a steady profit
The new commercial data feed, named Truth API, promises to deliver posts to paying institutional clients in “milliseconds”
The service will run 24 hours a day, seven days a week
The company, which launched its social media app in 2022, said some firms have been copying its data for months without permission
McGurn warned that Trump Media will soon block these methods, forcing firms to buy the official feed instead
Trump could benefit substantially from the move. Since his family remains the majority shareholder in the company, the president stands to profit directly from selling expedited access to his own public statements
The BBC has contacted Trump Media and the White House for comment on whether or not the president’s posts will be included in the paid feed
While other social media networks already sell data, the move highlights the unique overlap between Trump’s private businesses and his public role as president
It would be “unprecedented” if the feature did include the president’s posts, said Mark Spiegel, an investment expert from Stanphyl Capital Management
Companies that trade off the latest headlines would be “at a disadvantage” if they did not pay for quick access as they could miss out on posts that could move markets, Spiegel said
“But to put this in context, remember that Trump’s posts constitute just a tiny fraction of what moves markets,” he added
Additional reporting by Osmond Chia
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