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Nordstrom Inc. has selected Brooke Bobb, a fashion journalist and editor, as its next vice president and fashion director, WWD has learned
Bobb will cover all fashion categories and report to Jamie , chief merchandising officer
“In this role, Bobb will champion Nordstrom’s fashion direction, bringing a sharp editorial vision to inspire customers and reinforce Nordstrom’s position as one of the world’s leading fashion retailers,” the Seattle-based retailer indicated in a statement. Among her responsibilities, Bobb will work “across the organization to set seasonal fashion direction, bringing product inspiration to life across stores, online, and in marketing. Bobb will work alongside merchant leaders, partnering with brands, attending global fashion weeks, supporting key industry moments, and customer events. She will also serve as a fashion and trend media spokesperson on behalf of the company,” the retailer said. “Brooke has a strong combination of editorial credibility and commercial instinct,” Jamie Nordstrom said in a statement. “She understands how people discover and engage with style today, and how to translate that into something meaningful for our business. We believe her vision will elevate how we show up for our customers, our brand partners, and our teams.”
Nordstrom, which this year celebrates its 125th birthday, has been seeking to strengthen the luxury side of its business and conduct more business with emerging designers. In an interview last February, Jamie Nordstrom told WWD, “We have a big luxury business, but it could be bigger. We can play a role, and we’re open to how we might be able to do that.”
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The retailer also partners with the Council of Fashion Designers of America to support emerging talent
“We want to have the reputation as the partner of choice,” Nordstrom said. “The better job we do with brands today, the more likely that the hot brand you’ve never heard of, that maybe doesn’t exist yet, is going to come to us first.”
Nordstrom has also added several designers to its assortment recently, including Etro, Yohji Yamamoto, and Christopher John Rogers. The upscale retailer was able to launch a series of exclusive 125th-anniversary capsule collections and activations with Chanel, Christian Louboutin, and Brunello Cucinelli, among others.Bobb has nearly two decades of experience in fashion journalism, editorial strategy, and digital media. Most recently she served as the fashion news director at Harper’s Bazaar, covering fashion news and trends across digital platforms and profiling influential designers. Prior to Harper’s Bazaar, she served as the senior content editor at Amazon Luxury Stores, where she oversaw brand strategy, seasonal campaigns, and a social media ambassador program. Bobb began her career as an associate editor at T: The New York Times Style Magazine and later joined Vogue as a senior fashion news writer. At Vogue, she reviewed collections, supported emerging designers, and wrote critically on trends and personal style. Bobb will join Nordstrom in August and will be based in New York City. She succeeds Rickie De Sole, who left Nordstrom last spring to become the editor of style and fashion at Air Mail, and a senior adviser at Sandbridge Capital, the Los Angeles-based private investment fund.
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